​The Soundweaving exhibit stimulated all senses equally, and called for interaction. The project combined the borderlands of folk art, design and music, using multiple kinds of media and communicating on diverse planes. Hungarian folk cross-stitched embroidery became laser-cut textile through artistic transformation, and were converted to melodies that could be played using punch-cards. Hungary also represented itself in the festival’s permanent programme elements: ‘Debüt’, ‘Stadtarbeit’ and ‘Labor’. During the festival, WAMP—the renowned Hungarian design fair—set up shop outside the Museumquartier in Vienna. Pecha Kucha Night was held at the Collegium Hungaricum, with presentations from Hungarian and Austrian designers. The Kultúrgorilla troupe created an interactive exhibit titled Guide the Diver! to address the byproducts of urban culture, making food and articles destined for the bin accessible. Visitors heard presentations about contemporary Central European Jewish studies, which were accompanied by workshops and an exhibit at the Vienna offices of LOFFICE, while MAK Shop featured practical Hungarian design objects, available for the Austrian general public to purchase.

Querformat Ungarn catalogue: https://issuu.com/chwien/docs/querformat_ungarn_magazin